An on-demand blended learning PR workshop for SMEs

Plan and implement a PR campaign to land free publicity for your business

Get expert guidance creating a newsworthy press release for your business that delivers free media exposure, grabs the attention of your target market and generates sales for your business!

On this interactive workshop, you will learn how to:

Brainstorm hooks by turning your business stories into newsworthy material to get your business featured by media

This on-demand lesson consists of a short video presentation (approx 9 mins) and an interactive task (approx 20 mins).

Learning objectives:

How PR works and how to measure the results of a successful campaign
Understand the key ingredients required for a PR campaign
Generate a list of high potential newsworthy ideas for your business inspired by real Irish success stories

Target media outlets with the best chance of picking up your story to connect you with your audience in a meaningful way

This on-demand lesson consists of a short video presentation (approx 5 mins) and an interactive task (approx 30 mins).

Learning objectives:

  • How media outlets work
  • The value of your list
  • What PR agencies do
  • Targeting the right people
  • How to create your list

Prepare a press release that gets noticed using a proven format that works across all media channels

This on-demand lesson consists of a short video presentation (approx 8 mins) and an interactive task (approx 30 mins).

Learning objectives:

  • Understand the core foundations of writing a press release
  • Formatting and other guidelines that give your press release the best chance of success
  • Insider tricks you can apply to your release to maximise your chances of getting coverage

Get expert feedback on your press release and campaign strategy during your one-on-one call with Carey-Ann

After you've submitted your 3 tasks (where you brainstormed potential newsworthy ideas, created a list of contacts at relevant media outlets and written a draft version of your press release) you'll get a 30 minute one-to-one lightning coaching call with Carey-Ann to receive expert feedback and guidance executing your completed PR campaign. 

Carey-Ann Lordan, Managing Director, Red PR

Carey-Ann Lordan is a public relations and communications consultant, mentor and lecturer with over 15 years' experience working with Irish businesses and the media.

Through her teaching, mentoring, coaching and training services, Carey-Ann has helped thousands of business owners to reach their campaign goals effectively.

Spaces limited. Enrol now 



Save 80%: €99 for 1 month access (RRP: €495)

  • E.g. Dublin
  • Price: 99,00 €

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Money Back Guarantee

If for any reason, you don't love this programme, you can get a full refund anytime within 14 days of your purchase. Should you have any issues, please contact Carey-Ann who would be happy to assist you with any issues you may have or arrange a swift refund if preferred.


Who is this for?

This workshop is for anyone responsible for marketing or communications who wants practical, hands-on, expert help as they endeavour to get publicity for their business using free methods rather than focusing solely in advertising.

How is it different?

This programme is different because it is a blend of interactive online content (that you can do anywhere, anytime, on any device) and a personal one-to-one consultation (where you will get expert feedback on your press release and advice from Carey-Ann. 

What can you expect?

Once you sign up, you'll have instant access to 3 short, interactive lessons which you can do right away. The final step is the one-to-one call with Carey-Ann, where you will get help putting the finishing touches on your press release and PR strategy.

Why are spaces limited?

Carey-Ann runs a busy PR and communications consultancy and therefore needs to limit the number of participants on the programme at any one time in order to provide support and a personalised roadmap for each participant, whilst continuing to manage her overall workload.

Carey-Ann's clients have been featured on

Youngrove Lodge, Clerihan, Clonmel, Co. Tipperary, E91 XR50


T: (052) 618 4343

M: (087) 927 0730

Clonmel, Co. Tipperary

E91 XR50


T: (052) 618 4343

M: (087) 927 0730