An on-demand blended learning PR workshop for SMEs

Plan and implement a PR campaign to land free publicity for your business

Get expert guidance creating a newsworthy press release for your business that delivers free media exposure, grabs the attention of your target market and generates sales for your business!

This on demand course format is designed specifically with busy people in mind.

On this interactive workshop, you will learn how to:

Brainstorm hooks by turning your business stories into newsworthy material to get your business featured by media

This on-demand lesson consists of a short video presentation and an interactive task which will take approx 30 mins.

Learning objectives:

How PR works and how to measure the results of a successful campaign
Understand the key ingredients required for a PR campaign
Generate a list of high potential newsworthy ideas for your business inspired by real Irish success stories

Target media outlets to cover your story and to connect you with your audience in a meaningful way

This on-demand lesson consists of a short video presentation and an interactive task which will take approx 30 mins.

Learning objectives:

  • How media outlets work
  • The value of your list
  • What PR agencies do
  • Targeting the right people
  • How to create your list

Prepare a press release that uses a professional format that works across all media channels

This on-demand lesson consists of a short video presentation and an interactive task which will take approx 45 mins.

Learning objectives:

  • Understand the core foundations of writing a press release
  • Formatting professional guidelines for your press release
  • Insider tips to maximise your chances of getting coverage

Get expert feedback on your press release and campaign strategy during your one-on-one call with Carey-Ann

After you've submitted your 3 tasks you will unlock a bonus video which will give you food for thought in advance of your communications coaching session with Carey Ann.

All calls are customised to suit your business and offer you expert feedback and guidance on your task submissions.

Carey-Ann Lordan is a public relations and communications consultant, mentor, coach and lecturer with over 15 years' experience working with Irish businesses and the media.

Carey-Ann has helped thousands of business owners to reach their communication campaign goals effectively over the years. 

She has designed this workshop for SME owners and managers who want to learn how to share their news with the public via the media.  

Spaces limited. Enrol now

 In this workshop you will get:
3 video lessons
1 bonus video lesson on PR strategy 
one-to-one tailored coaching session with Carey Ann, 
with customised feedback on the tasks you submitted.
  • SIGN UP

  • ENQUIRIES

Workshop fee: €195

  • E.g. Dublin
  • Price: 195,00 €

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FAQ

Who is this for?

This workshop is for SMEs, business owners, managers, or anyone responsible for marketing and communications decisions, who want practical, hands-on, expert help as they endeavour to get publicity for their business using free methods rather than focusing solely on advertising.

How is it different?

This programme is different because it is a blend of interactive online content and a personal one-to-one communication coaching session with Carey Ann, where the session is tailored to your business and PR plan. 

What can you expect?

Once you sign up, you'll have instant access to 3 short, interactive lessons and a bonus lesson on PR strategy. The final step is the one-to-one call with Carey-Ann, where you will get expert feedback and customised advice on your PR plan. 

Why are spaces limited?

In order to ensure the quality of service and customised road maps for each participant, Carey Ann has to limit the number of clients that she can take on at any one time. To avoid disappointment early enrolment is advised.  

Carey-Ann's clients have been featured on

Youngrove Lodge, Clerihan, Clonmel, Co. Tipperary, E91 XR50

E: info@redpr.ie

T: (052) 618 4343

M: (087) 927 0730

Clonmel, Co. Tipperary

E91 XR50

E: info@redpr.ie

T: (052) 618 4343

M: (087) 927 0730