An on-demand blended learning PR workshop for SMEs
Plan and implement a PR campaign to land free publicity for your business
Get expert guidance creating a newsworthy press release for your business that delivers free media exposure, grabs the attention of your target market and generates sales for your business!
On this interactive workshop, you will learn how to:
This on-demand lesson consists of a short video presentation (approx 9 mins) and an interactive task (approx 20 mins).
How PR works and how to measure the results of a successful campaign
Understand the key ingredients required for a PR campaign
Generate a list of high potential newsworthy ideas for your business inspired by real Irish success stories
This on-demand lesson consists of a short video presentation (approx 5 mins) and an interactive task (approx 30 mins).
- How media outlets work
- The value of your list
- What PR agencies do
- Targeting the right people
- How to create your list
This on-demand lesson consists of a short video presentation (approx 8 mins) and an interactive task (approx 30 mins).
- Understand the core foundations of writing a press release
- Formatting and other guidelines that give your press release the best chance of success
- Insider tricks you can apply to your release to maximise your chances of getting coverage
After you've submitted your 3 tasks (where you brainstormed potential newsworthy ideas, created a list of contacts at relevant media outlets and written a draft version of your press release) you'll get a 30 minute one-to-one lightning coaching call with Carey-Ann to receive expert feedback and guidance executing your completed PR campaign.
Carey-Ann Lordan is a public relations and communications consultant, mentor and lecturer with over 15 years' experience working with Irish businesses and the media.
Through her teaching, mentoring, coaching and training services, Carey-Ann has helped thousands of business owners to reach their campaign goals effectively.
Spaces limited. Enrol now
Save 80%: €99 for 1 month access (RRP: €495)
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Money Back Guarantee
If for any reason, you don't love this programme, you can get a full refund anytime within 14 days of your purchase. Should you have any issues, please contact Carey-Ann who would be happy to assist you with any issues you may have or arrange a swift refund if preferred.
This workshop is for anyone responsible for marketing or communications who wants practical, hands-on, expert help as they endeavour to get publicity for their business using free methods rather than focusing solely in advertising.
This programme is different because it is a blend of interactive online content (that you can do anywhere, anytime, on any device) and a personal one-to-one consultation (where you will get expert feedback on your press release and advice from Carey-Ann.
Once you sign up, you'll have instant access to 3 short, interactive lessons which you can do right away. The final step is the one-to-one call with Carey-Ann, where you will get help putting the finishing touches on your press release and PR strategy.
Carey-Ann runs a busy PR and communications consultancy and therefore needs to limit the number of participants on the programme at any one time in order to provide support and a personalised roadmap for each participant, whilst continuing to manage her overall workload.
Carey-Ann's clients have been featured on
Youngrove Lodge, Clerihan, Clonmel, Co. Tipperary, E91 XR50
T: (052) 618 4343
M: (087) 927 0730
Clonmel, Co. Tipperary
T: (052) 618 4343
M: (087) 927 0730